Automotive Magazine

2011 Mazda 2 – Auto Shows

Mazda will bring its B-segment hatch to the U.S.

It had previously been confirmed that our neighbors to the north would be granted Mazda’s tiniest zoom machine, the Mazda 2. But Jim O’Sullivan, president and CEO of Mazda North American Operations, confirmed at a recent dealer conference that the little B-segment hatch will in fact be sold in Canada and the U.S., with American sales beginning in late 2010. The company has also released a teaser image ahead of the Los Angeles auto show.

Keep Reading: 2011 Mazda 2 – Auto Shows Previously, it had been confirmed that our neighbors to the north would be granted Mazda’s tiniest zoom, the Mazda 2. But at a dealer conference and now accompanied by this teaser image, Mazda North American Operations’ president and CEO, Jim O’Sullivan, confirmed that the little B-segment hatch will in fact be sold in Canada and the U.S. with sales beginning for us in late 2010.

“You’ve asked us for it for a while now, and we’ve been studying the market to make sure we can make a business case for it across North America,” O’Sullivan told the assembled dealers. Don’t be fooled though, it wasn’t just dealers asking for the car that brought about the change of plans. With Ford putting its final touches on the U.S.-spec Fiesta (which is itself based on the Mazda 2 that’s already sold elsewhere) and Chevrolet  readying the Spark, Mazda isn’t blind to the increased momentum of the B-segment here in the States.

O’Sullivan went on to promise that the new Mazda 2 will “be true to everything that makes our cars stand apart from the competition: it will be stylish, fun to drive, and a heck of a value. In short, it will be Zoom-Zoom.” If the 2 stays in line with its larger and elder siblings, we’re sure the hatch will fit just perfectly into the North American Mazda family. Look for full details when the car bows at the L.A. auto show next month.

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Updated November 18, 2009